Our Team
Meet the experts behind our company.
Fish & Planet was founded in January 2022 to accelerate the transition towards sustainable and responsible fisheries and aquaculture.
Hiroshi Norito
Founder | Managing Director
Hiroshi is the 7th generation of ‘shinise’ tempura restaurant based in Tokyo (Edomae), Ginza Daishin, with 190 years of history, which was founded as a fresh fish shop in Asakusa in the Edo period, later ran a tempura restaurant in Ginza (currently Azabu). He is committed to passing on sustainable and responsible fisheries and aquaculture as well as Japanese tempura culture to future generations.
He holds a Master of Environmental Management from Duke University.
Hajime Natsukari
Co-founder | Director
His younger brother is a fisherman in the longline fishery of tilefish in Ine, Kyoto, which motivated Hajime to engage in this effort.
He is also a lawyer working on a variety of corporate legal matters at Matsuda & Partners, Japanese law firm in Tokyo.
He holds a BA in law from University of Tokyo.
Fish & Planet is supported by Ginza Daishin.
Ginza Daishi ("Daishin") is a Tokyo-based tempura restaurant with a 190-year history.
Founder and managing director of Fish & Planet, Hiroshi Norito, is the 7th generation of Daishin.
In 1830
Daishin started selling fresh fish to Kabuki's shibai-jaya (dance-drama's teahouses).
In 1893
The 2nd generation moved to Ginza, Tokyo and started tempura restaurant.
In 1998
Rebuilt the tempura restaurant to rental building and moved to Azabu, Tokyo.
Now
The 6th generation inherits the taste of Daishin's tempura in Azabu, Tokyo.
Fish & Planet is a social enterprise accelerating the transition to sustainable and responsible fisheries and aquaculture in Japan and globally by working with small-scale fishers and aquaculture farmers.